Brush with the mineral your teeth are made of.
Nano hydroxyapatite + hyaluronic acid + vitamin C + prebiotic and postbiotic support
Fully refundable, credited to your order, first run ships early 2027.
Skincare for your mouth.
Skincare became a ritual years ago. Toothpaste never got the memo. PRLY starts from a question a dentist kept asking: why does the two minutes you spend twice a day get the least considered product in the bathroom?
Three ingredient systems. One considered formula.
Built like skincare: every ingredient has a role, and the experience is the point.
The same mineral as your enamel.
The same calcium mineral that makes up tooth enamel, and a staple of Japanese oral care since the 1980s. PRLY builds its fluoride free formula on it.
The hydrator your skincare already trusts.
The hydrating, cushioned feel you know from modern skincare. Your mouth feels comfortable, not stripped.
The morning staple, in the morning ritual.
A vitamin C derivative completes the hydration pair and gives the formula its bright, fresh character.
Prebiotics + Postbiotics
Made with the oral microbiome in mind. A prebiotic paired with a named postbiotic strain, Lactiplantibacillus plantarum HEAL19, in a gentle formula.
Fluoride free · SLS free · Vegan · Airless pump that keeps the formula stable to the last press
Built to be looked forward to.
Peppermint, vanilla finish
Familiar freshness with a smooth, rounded close. No medicinal edge.
Whipped, cushioned texture
Closer to a cream than a gel, smooth from first press to final rinse.
Airless pump
No crusted cap, no rolled up tube. Clean and measured to the last press.
Nothing you avoid
Fluoride free, SLS free, paraben free, vegan.
An upgrade you can read on the label.
| PRLY | TYPICAL TOOTHPASTE | |
|---|---|---|
| Enamel mineral | Nano hydroxyapatite | Not always included |
| Flavor | Layered peppermint and vanilla | One note mint |
| Texture | Whipped and cushioned | High foam gel |
| Microbiome | Prebiotic and postbiotic pair | Not considered |
| Sulfates | None | Often SLS based |
| Packaging | Airless pump | Squeezed tube |
Formulated from more than 25 years of clinical dentistry.
After 25 years of caring for patients, Dr. Jay Khorsandi kept seeing the same gap: ten step skincare routines beside a fifty year old toothpaste. PRLY is his answer.
“This is the toothpaste I recommend to my own patients and use myself, twice a day.”
Dr. Jay Khorsandi, DDS · More than 25 years in practice
- Nano hydroxyapatite has been used in Japanese toothpastes since the 1980s and is one of the most studied ingredients in modern oral care.
- Hyaluronic acid brings the cushioned, hydrating feel familiar from modern skincare, and vitamin C rounds out the wellness minded formula.
- Every ingredient system in PRLY was chosen by a dentist with more than 25 years of clinical experience.
Everything you need to know.
How does the $10 reservation work?
When will PRLY ship?
Is the deposit really refundable?
What is in the formula?
What does it taste like?
Reserve your place in the first production run.
$10 today, $14 before shipping, $24 total against an expected $29 retail. Free US shipping, locked founder price, priority access.
Fully refundable and credited toward your order