• ABOUT US
• HOW IT WORKS
• TESTIMONIALS
• MEET THE FOUNDER
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Oral longevity, reimagined.
Naturally powerful. Radiantly youthful.

Fluoride-free. Science-forward. Dentist-formulated. Ingredient-backed.

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• How It Helps

How it works

Dentist formulated. Designed for daily care.

Mineral-rich nano-hydroxyapatite helps support enamel for a smooth, clean finish.

Hyaluronic acid + Vitamin C + CoQ10 hydrate and comfort gums.

Prebiotic inulin + probiotic Weissella cibaria help support a balanced oral microbiome.

Gentle mineral polishers and baking soda help whiten teeth by lifting surface stains, while zinc and natural mints freshen breath.

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• Meet the Founder

"Clean taste, polished feel, and my mouth stays fresh all day. I've tried everything, and this is the first toothpaste that actually delivers."Sarah M.
Verified Customer

"I was skeptical about switching, but after one month, my dentist asked what I was doing differently. My gums looked healthier, and I had less plaque buildup. PRLY is now a non-negotiable in my routine."James T.
Software Engineer, 42

"The probiotic aspect sold me. I've been focused on gut health for years, so it makes sense to care for my oral microbiome too."Marcus L.
Wellness Coach, 37

"As someone with chronic sensitivity, I've tried everything. PRLY is the first toothpaste that actually made a difference. I can drink iced coffee again without wincing!"Priya K.
Teacher, 29

PRLY Oral Wellness Toothpaste

Typical Toothpaste

Meet Dr. Jay

The Story Behind PRLY

"I've spent over 25 years in dentistry, and I've seen the same patterns repeat: patients struggling with sensitivity, gum inflammation, and a growing distrust of fluoride. But what really changed my perspective was watching my own family navigate these issues.My kids would complain about toothpaste that burned or tasted too harsh. My parents, in their 70s, dealt with receding gums and sensitivity that made eating a challenge. My partner wanted something clean and effective—without the long list of chemicals we couldn't pronounce.I realized that the toothpaste aisle hadn't evolved with the science. We know so much more now about the oral microbiome, biomimetic materials like nano-hydroxyapatite, and the role of inflammation in systemic health.So I asked myself: What if I could create something that worked for all of them? Something that didn't compromise—clinically effective, beautifully designed, and aligned with how we want to live today?That's how PRLY was born. It's not just a toothpaste—it's a daily ritual that respects your body, supports your long-term health, and fits seamlessly into modern life.This is the toothpaste I give to my family. And I'm proud to share it with yours."— Dr. Jay, Founder & Formulator

• About Us
• How It Works
• Testimonials
• Meet the Founder
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